What is MASieraad

MASieraad takes a broad view of jewellery. Questioning jewellery critically as art or design is essential for the future of the jewellery profession. MASieraad recognizes the making of jewellery, in its intimate, symbolic, human and material facets, as a learning model for contemporary design in a broad sense.
The initiators Gijs Bakker, Ruudt Peters and Ted Noten, represent 50 years of contemporary Dutch jewellery design at its best, while Liesbeth den Besten is the author of a bestselling and frequently quoted, reference book on contemporary jewellery. Together they, along with architect Leo Versteijlen, the former director of Design Academy Eindhoven and AMFI, Liesbeth in ‘t Hout, in collaboration with PXL-MAD School of Arts Hasselt, founded the international two-years Masterclass Program MASieraad Hasselt – Amsterdam, or MASieraad H-A.

For Whom

The small-scale concentration of jewellery, and the relationship between people, their bodies  and their environment, should arouse our participant’s interest.
MASieraad H-A expects students to accept the challenge of critically questioning jewellery, both individually and while working in groups, and to think beyond the boundaries of jewellery.
MASieraad H-A expects students to understand the importance of explorations in interdisciplinary theoretical studies as an integral part of the Masterclass program.

Educational Program MASieraad H-A 2021-2022

Challenging Gold
Challenging Gold is the theme of the program’s first year. The relationship between material and design is questioned, as well as the social-political context and other connotations of the gold phenomenon. The program consists of three parts: Studio, Context and Discourse.

Studio offers three intensive design workshops by each of the initiators and his partner-teacher. These three workshops will approach the subject of gold in completely different ways. Gold will be examined and dissected in all aspects; a new appreciation will be developed for one of jewellery’s most loaded materials. Students will be expected to work and experiment in their own unique way.

Discourse involves theoretical explorations, contemplation, and reflection. It is training in thinking, formulating, analyzing and representing, which will be closely connected to the theme of Challenging Gold. Lectures, discussions, and conversations with theorists, writers, and critics, among others, are part of Discourse. Theory runs through the entire program and is included in the Master’s Thesis, which is completed in the second year.

Context is an accompanying program to inform and inspire. The academic year begins with a two-week introduction in Amsterdam, the Netherlands. This is followed by two weeks in which Hasselt and the surrounding area are explored.
The remainder of the year involves connecting the curriculum with the interests of the students, e.g. small seminars, films, book reviews, studio visits, etc.
More information about the content of the curriculum will follow at the beginning of December 2020. All education is in English.

Future Prospects
In our curriculum, we focus on our student’s future professional practice, for example, we will spend time analyzing markets, communities, and strategies. After finishing MASieraad H-A you can benefit from the expansive network of four renowned professionals in jewellery and design. Students gain a realistic view of the world in general and of jewellery, art, and design specifically. You have a multitude of possibilities that can be used in various areas, from design and art, to curation, writing and research.

Master Diploma and Certificate MASieraad H-A
The Masterclass Program MASieraad H-A is an integrated program of the Master in Visual Arts specialization Jewellery Design & Gold and Silversmithing and post-graduate education. Successful completion of the Masterclass Program leads to a Master’s degree in Visual Arts specialization, Jewellery Design & Gold and Silversmithing and a certificate MASieraad H-A.

Location and Facilities
The city of Hasselt is the main location of MASieraad H-A. he brand-new building of PXL-MAD has state of the art work stations, fully equipped with the latest technology such as 3D printers, laser cutting machine, CNC milling machine, etc. There are general facilities for all students including a very good restaurant, the Students Shop, library and laptop service.
Various spaces and studios will be used in Amsterdam.

There is a Housing Service at Hogeschool PXL that can advise on student accommodation in Hasselt. Students must arrange overnight stays in other places themselves. For Dutch speaking students there is already this link.

Admission Requirements
To be admitted as a student to the Masterclass Program MASieraad H-A, students must be able to present minimally a bachelor’s degree, preferably in the field of jewellery or another relevant field such as design, fashion, visual art, or architecture. Students who have no prior education in jewellery will take a number of courses specifically focused on technology in the first year.

Application and Registration
We are happy to announce that the board of MASieraad has decided, due to COVID-19 issues, to extend the deadline for applications.

The registration procedure consists of the following steps:
• 1 November – 8 March 2021: The student applies via this link. The student is assessed on education level, proficiency in the English language and quality of portfolio.
• 18 January – 15 March 2021: After admission to the second round, the student has a personal interview with teachers from MASieraad H-A and may or may not be admitted to a definitive enrollment.
• 15 March 2021 – 16 April 2021: Definitive registration subject to simultaneous payment of an advance of € 3500,--*
• August 15: Payment balance is due.

Admission to the Masterclass program MASieraad H-A is € 14.000 per year.
Costs for housing, travel, and material are not included.
Upon admission, 25% of the registration fee, being € 3500, must be paid within one month. This is non-refundable if the student later decides not to follow the course.

If, due to Covid-19, MASieraad H-A cannot start in-person in September 2021, alternative options for education or a shift in the date on which education will start will be considered. If this does not suit the student, the prepayment will be refunded. If for other reasons the program cannot start, the prepayment will be refunded.


GIJS BAKKER is an all-round designer and one of the pioneers of contemporary jewellery design. He was among the first to make jewellery about individuals and the human body. His international breakthrough came in the 1960s designing aluminium jewellery.
Bakker co-founded Dutch design collective Droog and Chiha paura…? the foundation for conceptual jewellery design. He has taught for over 40 years and was head of the masters course at the Design Academy Eindhoven.

RUUDT PETERS is a visual artist with a strong focus on jewellery design. His work revolves around themes of alchemy, sexuality, religion and spirituality. His range of expression is extraordinary and he often creates variations within a series of designs.
Peters’ work is part of many international museum collections including the Cooper Hewitt Museum in New York and the Victoria & Albert Museum in London. He teaches at the Rietveld Academy (Amster dam), Ädellab Konstfack (Stockholm) and at Alchimia (Florence).

LIESBETH DEN BESTEN is an art historian specialising in crafts, curator and author of a great many publications on contemporary jewellery design. Her bestselling On Jewellery.
A Compendium of Contemporary Art Jewellery (Arnoldsche, 2011) is considered a reference work. Den Besten also worked for the Francoise van den Bosch Foundation from 1992–2016 (as its chairperson from 2000 onwards). She is also a member of the Advisory Board of the Journal of Jewellery Research.

TED NOTEN’s designs act as a critique on contemporary life and the history of jewellery, as well as the wider context of product design. Challenging conventions and processes of habituation, the familiar and the unusual are underlying, recurring themes in his work.
Noten won the Herbert Hoffmann Preis in 1998 and his work has been shown at Schmuck, the world’s oldest exhibition of contemporary jewellery. He has taught masterclasses at the Design Academy Eindhoven since 2007. In 2012 Noten was elected Dutch artist of the year.

Contact att. Marley White