Maxim Schoups, masterstudent Advertising Design, wint New Blood Award in Londen. Kijk hier voor meer info

Wuytens Karen

Karen teaches in the bachelor and master of ‘Object & Jewellery'.

She obtained her PhD on the various design processes of designers in 2014 (Uhasselt) and has a specific interest in a holistic way of designing.
In her own design studio she is working on designs, custom made for a particular client. The experience of the user is always significant in the story of her products. Whether it's an accessory or a utensil, the experience of the product by the user is always her starting point. Starting from an actual need, she is evolving from idea to solution and production, in which each decision is carefully considered in a holistic way. She explicitly uses the qualities and properties of materials and combines this with both traditional know-how and technological production techniques.
Within her designs she realises a good balance between working with professional artisans and fair prices and she prefers local production instead of mass production in low-wage countries. These choices imply a pure and timeless design, specific to her no-nonsense label. The resemblance between all products are authenticity, honesty and human centered design.